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What is Your Focus?
“Brian, I just learned that a competitor is getting 60% of their business through their website. How come my site isn’t?” This question and many with a very similar tack gets asked a lot in my...
View ArticleLooking Back or Looking Forward
Imagine starting a marketing campaign with the thought of “We don’t intend to get any business out of this.” Ludicrous, right? Yet nearly every time I sit down with a potential client, especially if...
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Responsive Design is Now a Requirement
The way we interact with web sites continues to change at a startling pace. And the way web sites interact with us does too. One big change coming very rapidly is mobile friendliness. Until now it has...
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Privacy, Apps and You
What’s App? That was a lame heading but this is not a lame topic. Do you have a mobile phone? I think by now everyone (but the pastor at my church who still uses a flip phone) has a mobile phone with a...
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Becoming a Customer (Part 1)
Have you ever thought about how you interact with web sites? When we speak with potential clients, they rarely have stopped to think about how they want visitors to interact with their site. But what...
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Becoming a Customer (Part 2)
Can your web site design (not the content) help you get more customers? In our first article on <becoming a customer>, we discussed the content aspect – having a clear call to action on your...
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Becoming a Customer (Part 3)
There should always be a next step! And if that step is up to you, you had better carry through! A well-known Hollywood director said “Showing up is 80 percent of life.” Successful businesses often...
View ArticleTop Five Reports to View in Google Analytics
Actually just about all the reports are useful and can give you great insight into how visitors are interacting with your website. The list below is intended for beginners to help direct your attention...
View ArticleBegin with the End
Some of the complaints we’ve heard over the years: I tried a Facebook campaign. It didn’t work. Our website doesn’t really generate any business for us, it is just a brochure. I don’t’ know whether our...
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Site Security Takes Main Stage
Since at least 2014 Google has been encouraging websites to go secure by using https (installing a Secure Sockets Layer (SSL) Certificate). Just recently they have indicated that it is becoming...
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